Business

Marketing

The marketing track at PhilaU prepares students to become professionals with a broad understanding of business, communication, sales and research. As a marketing student you will benefit from dynamic, multidisciplinary training in multimedia communications and business. Additionally, you will learn to analyze demand and market segments, design budgets and campaigns, increase a company’s brand equity, and formulate marketing plans from start to finish.

CAREER PATHWAYS

Marketing is key to creating and maintaining a business’ presence to consumers and related businesses. Our graduates are prepared for careers in advertising, public relations, sales management and more. Consider where you could be in only four short years:

  • Developing a global marketing strategy for a new product based on research
  • Specializing product and brand management for an industrial company
  • Conducting market research to inform decisions for a service company

Marketing Specializations


Specialization

Courses

Advertising & Promotion

  • Integrated Marketing Communications (3)
  • Contemporary Brand Management (3)
  • Public Relations and Media Writing (3) or
    Consumer in the Marketplace (3)

Consumer Insights

  • Consumer in the Marketplace (3)
  • Marketing Research (3)
  • Marketing Strategy Seminar (3)

Digital Media Marketing

  • Marketing in a Digital Environment (3)
  • Survey of E-Commerce (3)
  • Technologies of Communication (3) or
    Consumer in the Marketplace (3) or
    Contemporary Brand Management (3) or
    Integrated Marketing Communications (3)

Alumni Testimonials

VanessaStella

Vanessa Stella (Marketing/Design, 2011)
Current: Marketing Coordinator, Bohlin Cywinski Jackson

“My experience at PhilaU was incredible! Not only did I make great friends and have a lot of fun during my 4 years, but I also had the chance to work hands-on with major corporations on real-world projects and gain professional experience to add to my resume. 

“A major part of the business curriculum is working on group projects, either with large organizations to develop new products and strategies or as an entrepreneurial/start-up endeavor to bring a new business to the community. These experiences turned out to be top highlights of my time at PhilaU. In one of these projects, my team and I created an entire business plan from the ground up, covering everything from marketing and finance to logistics and staffing. In another, my team and I had the chance to work with a major supplier to the auto industry. After being named the winner of the project, we were taken to the company's headquarters in Michigan to see first-hand how our products could be taken to market. All of these real-world experiences helped me broaden my network, strengthen my resume and gain more experience through internships. I was able to intern for 3 different companies before graduating, one of which led me directly into my first job out of college. Earning a degree in Marketing and a minor in Design from PhilaU has given me a solid start to my professional life, and I know that what I've learned will continue to be valuable to me as I progress in my career.”

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