Job and Internship Search Portfolio

The recession has forced job seekers to go back to basics to conduct an effective job search:  thorough research, networking and consistent, professional communication. 

Below are categories to focus on as you embark on your job search*:


Communication styles differ from person to person.  Make sure you initiate contact with an employer using the method best suited to your strengths.  Don’t forget that while recent grads and current students don’t favor telephone conversations, the people recruiting you still do – don’t avoid using the phone to initiate contact, especially since it is a communication method that is still widely used in the workplace.

Below, you will find documents that discuss a variety of topics related to the concept of communication.  Browse through these very useful resources:


Demonstrating thorough knowledge about the company you’re targeting, the industry, and their competitors goes a long way in a down economy.  Employers want to know you’re interested in working for them, specifically, rather than simply needing a job.  Demonstrating your knowledge of the organization and the role to which you’re applying starts with your cover letter and carries through to the interview.  Invest time in research to differentiate yourself from your competition.

Being Organized

Many failed job searches start and end with a lack of organization.  Most people can’t devote 8 hours a day to a job search (nor is that advisable!) so your search is conducted in fits-and-starts.  By tracking information you’ve researched, conversations you’ve conducted and documents you’ve sent, you’ll be able to pick up exactly where you left off when “life” distracts you from your search.  Check out the tutorial below then download the Job Search Organizer to start customizing it to your needs.


Everyone has a network of people they can turn to for help – unfortunately many are reluctant to enlist their help in a job search. Can you name the people in your network (hints:  family, friends, co-workers [current and previous] bosses, faculty, service providers [hair stylist, dentist, mail carrier], neighbors) and have you asked them for help?  Creating and maintaining a network has never been easier with the use of social networking tools.  Be sure to combine online and personal outreach for maximum effectiveness.

Business Cards/72 Hour Rule:

Too often, people receive a business card from someone and then, sadly, the card sits in a special pile never touched or looked at again.  Put that card and valuable contact to work for you.  When you receive a business card from someone, within 72 hours

1.  Email that person acknowledging you met one another

2.  Reference something about your conversation

3.  Thank them for their time and keep in touch


Personal Branding

"In today’s competitive environment, students need a way to differentiate
themselves from their peers. They need an “X” factor that makes them
indispensable. In short, they need a personal brand.

"Personal branding can be a powerful tool for professional success. Personal branding is not simply a cosmetic exercise but instead a process that helps to develop skills that increase the potential of standing out in the crowded job market....

"Take time to read through the materials [attached in the link below]. Leverage the tips in everyday interactions. Use the worksheets to become more aware of the skills that make you different. And importantly, take actions each day that build the personal and professional skills to create your unique personal brand."

 Taken from the introduction of PwC's Personal Brand Week eBook

Interviewing >>

Following Up

The key to effective follow up is to make sure it is timely and reinforces your message or brand.  The purpose is to politely acknowledge someone’s investment of time and remind the reader why you’re someone they should consider for future endeavors.  Neatly handwritten notes are always appropriate but email can be effective (as long as it is written in language you’d use in a handwritten note).


The videos below feature Brad Karsh, President and Founder of JobBound, an organization focused on helping students and professionals with their job search.  Mr. Karsh spent 15 years in the advertising industry, where a number of years of his professional experience was dedicated to staffing and hiring.

Take a look at these videos for a humorous and informative approach to job and internship search-related topics:




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