Program Director: P. Russel
Today’s top companies seek graduates who possess in-depth knowledge of their fields as well as the versatility to work at the intersection of traditional disciplines. School of Business Administration students are actively immersed in real-world challenges from day one, collaborating with team members from across disciplines and engaging with an array of industry partners. That’s what makes PhilaU the model for profession education, and that’s how our program provides students an exceptional advantage over other candidates in a rapidly changing job market.
Whether you’re a student who wants a more traditional business program, or you’re looking to customize a curriculum to meet your unique goals, PhilaU lets you choose the path that’s right for you and your career. All B.S. Business students start by taking our business core courses. Students then select three out of 15 possible specializations, either all from the same disciplinary area, or by selecting specializations across disciplinary areas to create their own unique curricular focus. A full list of specializations can be found below. Please see the Business Tracks and Specializations page for more details.
|Specialization Name||Required Courses||
(0, 1, or 2 as needed to make up the 9 credit specialization)
|Advertising and Promotion||MKTG-310; MKTG-305||COMM-307; MKTG-207||Marketing|
|Consumer Insights||MKTG-207; MKTG-391; MKTG-412||None||Marketing|
|Digital Media Marketing||MKTG-315; MKTG-408||COMM-204; MKTG-207; MKTG-310; MKTG-305||Marketing|
|Sustainability in Organizations||SUST-202; SUST-402; SUST-421||None||Management|
|Managing People and Teams||MGMT—310; MGMT-320; MGMT-412||None||Management|
|Entrepreneurship||MGMT-111; MGMT-411||MGMT-310; MGMT-320; MKTG-207; MKTG-302; MKTG-310; MKTG-305; ECON-3XX||Management|
|Finance Core||FINC-303; FINC-318; FINC-322||None||Finance|
|Portfolio Management and Financial Planning||FINC-411; FINC-321; FINC-4XX||None||Finance|
|CFA Preparation||ACCT-203; ACCT-204||iMBA-776; iMBA-777; ECON-3XX||Finance|
|Financial Accounting and Reporting||ACCT-203; ACCT-204; ACCT-303||None||Accounting|
|Tax, Auditing and Managerial Accounting||ACCT-309; ACCT-316; ACCT-409||None||Accounting|
|Advanced Financial Accounting and Reporting||ACCT-412; ACCT-4XX||TAX-660; TAX-662; TAX-795; ECON-3XX; INTRN-493||Accounting|
|Global Culture and Communication||GDIV or GCI (6 cr.)*, ECON-401||None||International Business|
|Global Business Studies||MKTG-324; MGMT-307; FINC-318||None||International Business|
|Applied Economics||ECON-3XX||ECON-401; SUST-202; FINC-322||Economics|
*beyond Hallmark requirements
Custom Specialization for Transfer Students (must include 9 credit hours of course work)
A custom specialization is a thematic grouping of three business or related courses; these courses need not exist within the University. Custom specialization must be declared at the time of transfer student’s admission or at the time of a degree change in order to ensure the harvesting of relevant courses. The custom specialization must be approved by SBA program director or associate dean. The custom specialization option is available exclusively to transfer students.