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Business Tracks and Specializations

Accounting Track Specializations
Finance Track Specializations
International Business Track Specializations
Management Track Specializations
Marketing Track Specializations
Customized Specialization

 

ACCOUNTING

The accounting track at PhilaU prepares students to become professionals with a broad understanding of public accounting and financial management of corporate and nonprofit organizations. Students have the opportunity to network with accounting industry professionals from day one, participate in industry-sponsored projects, complete an exciting semester abroad, or help to run our Student Managed Investment Fund. They can also earn their iMBA degree in one additional year of study while preparing for the Certified Public Accountant (CPA) or Chartered Financial Analyst Level I (CFA) exams. 
Accountants serve a variety of roles in every company. Our graduates have gone to work at the Federal Reserve Bank, Ernst & Young and KPMG, just to name a few. 
Students interested in the deepest exposure to the accounting profession take all three of the following accounting specializations (each consist of three courses):

Financial Accounting & Reporting

ACCT-203 Intermediate Accounting I
ACCT-204 Intermediate Accounting II
ACCT-303 Accounting Theory & Practice

Tax, Auditing & Managerial Accounting

ACCT-309 Federal Taxes I
ACCT-316 Cost Accounting I
ACCT-409 Auditing

Advanced Financial Accounting & Reporting

ACCT-412 Advanced Accounting
ACCT-4XX Accounting Systems
TAX-660 Individual Taxation
or TAX-662 Corporate Taxation
or TAX-795 Estate and Gift Taxation
or ECON-3XX Managerial Economics
or INTERN-493 Internship


FINANCE

The finance track at PhilaU prepares students to become professionals with a comprehensive understanding of global financial markets and financial institutions. Our graduates are prepared with skills to tackle complex financial problems, and have the professionalism to work effectively in any environment. Students have the opportunity to network with industry professionals, participate in international competitions, manage an investment portfolio through our Student Managed Investment Fund, study abroad for a semester, and earn their iMBA degree in one additional year while preparing for the Chartered Financial Analyst Level I (CFA) exam. 
Finance professionals are a vital part of businesses’ success in every industry. Our graduates have gone on to work at JP Morgan Chase, Lockheed Martin and Vanguard, just to name a few.
Students interested in the deepest exposure to the finance profession take all three of the following accounting specializations (each consist of three courses):

Finance Core

FINC-303 Intermediate Financial Management
FINC-318 International Finance & Development
FINC-322 Capital Markets & Financial Institutions

Portfolio Management & Financial Planning

FINC-411 Personal Financial Planning/Risk Management
FINC-321 Investments and Portfolio Management
FINC-4XX Financial Modeling

CFA Preparation

ACCT-203 Intermediate Accounting I
ACCT-204 Intermediate Accounting Ii
1MBA-776 Speculative Markets
or IMBA-777 Fixed Income Securities
or IMBA-3XX Managerial Economics



INTERNATIONAL BUSINESS

The international business track at PhilaU prepares students to become professionals with a distinct ability to understand and excel in the global marketplace. As a student in this track, you have the opportunity to become bilingual through advanced study of another language, travel abroad extensively to experience cultural immersion in places like Chile and Vietnam, and the opportunity to broaden your experience by taking a specialization from another discipline.

International business skills are increasingly valuable in our globalized world. Our students have gone to work at multinational companies including Aramark, Merrill Lynch and Citibank, just to name a few.
Students interested in the deepest exposure to global business take the following specializations (each consist of three courses):

Global Culture & Communications

Global Diversity and Global Citizenship (6 cr. beyond Hallmark requirements)
ECON-401 International Economics

Global Business Studies

MKTG-324 International Marketing
MGMT-307 International Management
FINC-318 International Finance & Development


Third Specialization 

Choose a specialization from any other disciplinary area.


MANAGEMENT

Management students acquire the skills to manage and lead innovation, either in existing companies or their own entrepreneurial ventures, while gaining valuable expertise in teamwork, professional communication, change management, human resources, and problem solving. Many students interested in management choose to select one specialization from another disciplinary area to round out their management skills.
Many management students acquire a paid internship and professional work experience before graduation. Our alumni excel in a variety of fields, including retail, banking and finance, insurance, global manufacturing, service firms and public agencies, while many graduates start their own businesses.
Students interested in the deepest exposure to management take the following specializations (each consist of three courses):

Sustainability in Organizations

SUST-421 Economics of Sustainability
SUST-402 Managing Sustainable Organizations
SUST-421 Environmental Policy

Managing People & Teams

MGMT-310 People and Teams in Organizations 
MGMT-320 Human Resource Practices & Tools
MGMT-412 Seminar: Leading Organizational Innovation & Social Responsibility

Entrepreneurship

MGMT-2XX Entrepreneurship
MGMT-411 Venture Creation
MGMT-310 People and Teams in Organizations 
or MGMT-320 Human Resource Practices & Tools 
or MKTG-207 Consumer in the Marketplace 
or MKTG-302 Product Development & Innovation 
or MKTG-310 Integrated Marketing Communications
or MKTG-305 Contemporary Brand Management
or ECON-3XX Managerial Economics



MARKETING

The marketing track at PhilaU prepares students to become professionals with a broad understanding of business, communication, sales and research. Marketing students benefit from dynamic, multidisciplinary training in multimedia communications and business. Additionally, they learn to analyze demand and market segments, design budgets and campaigns, increase a company’s brand equity, and formulate marketing plans from start to finish.

Marketing is key to creating and maintaining a business’ presence to consumers and related businesses. Our graduates are prepared for careers in advertising, public relations, sales management and more.

Students interested in the deepest exposure to marketing take the following specializations (each consist of three courses):

Advertising & Promotion

MKTG-310 Integrated Marketing Communications 
MKTG-305 Contemporary Brand Management
COMM-307 Public Relations and Media Writing
or MTKG-207 Consumer in the Market Place

Consumer Insights

MKTG-207 Consumer in the Marketplace
MKTG-391 Marketing Research
MKTG-412 Marketing Strategy Seminar

Digital Media Marketing

MKTG-315 Marketing in a Digital Environment
MKTG-408 E-Business Strategy
COMM-214 Technologies of Communication
or MKTG-207 Consumer in the Marketplace 
or MKTG-305 Contemporary Brand Management 
or MKTG-310 Integrated Marketing Communications



CUSTOMIZED SPECIALIZATION GROUPINGS

By completing a simple form explaining their personal career goals, and with their advisor’s input and guidance from Career Services, students can select any three of the 15 specializations available to B.S. Business majors (listed above) as long as they have the necessary pre-requisites.

For Example:

  • To hone entrepreneurial skills a student might pick the following specializations: “Entrepreneurship” + “Digital Media Marketing” + “Financial Accounting & Reporting”
  • If a student is interested in a career in global sustainability and the green movement, he or she might consider “Sustainability in Organizations” + “Global Business Studies” + “Finance Core”
  • If a career in brand management is the student’s passion, then the following specializations might be a good fit: “Consumer Insights” + “Digital Media Marketing” + “Managing People & Teams”
  • The career-focused combinations are endless