Fashion Merchandising and Management (B.S.)


Program Director: E. Mariotz

Program Description

Advancements in technology and globalization of the marketplace make the fashion industry an ever-changing, challenging place to work. This trillion-dollar industry needs bright, talented executives to guide the rapid pace of today’s technological revolution. Skilled managers are required to deal with an increasingly complex variety of products and manufacturing techniques and tasks, such as planning product lines months before they will appear in the stores. Once developed, new products must be sourced globally and then delivered to the consumer within a very short period of time.

The Fashion Merchandising and Management curriculum combines the fundamentals of business, including and accounting, economics, marketing, finance and management, with textile and apparel courses taught by industry savvy professionals. Students learn the process of apparel design and manufacturing from fiber to final apparel product, and become familiar with application of computers in information retrieval, integrated apparel manufacturing, design and merchandising. Students are also involved in the process of selection, procurement and distribution of products in a retail setting where they learn the significance of product execution through presentation.

The Fashion merchandising and Management program exposes students to the diverse career opportunities in this burgeoning field.

  • Students work with industry professionals and students from different disciplines on collaborative industry projects for companies like QVC, Maidenform, Cotton Inc., Toys R Us and Target.
  • Curricular focus is on the entire fashion value chain: design concepts, product development, sourcing and production, merchandising, branding and marketing.
  • Faculty-led short courses abroad and semester-long study abroad experiences in China, Paris, London, Milan and Rome add an unparalleled international dimension to the program.
  • Guest speakers visit campus regularly to share their expertise. Speakers from these companies have participated.  Tommy Hilfiger; Nicole Miller Stores; Nordstrom’s; Mast Industries/Limited Brands; and QVC.
  • Students have access to a variety of coveted internships with brands such as Coach, Urban Outfitters, Anthropologie, Lilly Pulitzer, Tommy Hilfiger, Macy’s, Under Armour, The Limited brands, Burlington and QVC.
  • The program prepares students to enter the fashion industry through a variety of career paths including: marketing and branding, merchandising and buying, sourcing, product development and styling.

Fashion Merchandising and Management Core

In addition to the full business core, the FMM curriculum provides a strong fashion core in the context of business. The fashion core includes the following courses:

FASHMGT-101 Global Fashion Insight

Survey of Textile Industry

MKTG-217 Retail Strategy and Structure
DSGNFDN-423 Design Concepts
FASHMGT-411 Textile and Apparel Industry Issues

Fashion Merchandising and Management Specializations

Beyond the fashion core, FMM students choose two specializations, each with three courses, leading to career paths in buying, store planning/allocation, store operations, visual merchandising, sourcing management, product development, styling, fashion journalism, fashion consulting, store human resource management, and material innovation management.

Specializations include:

Specialization Required Courses Designated Electives (0 or 1 needed to make 9 credits)
Buying & Merchandising MKTG-328 (Merchandise Buying/ Operations); MKTG-207 (Consumer in the Marketplace) MKTG-310 (Integrated Marketing Communications); or FASHMGT-304 (Visual Merchandising)
Fashion Apparel Production FASHMGT-201 (Prototyping); FASHMGT-305N (Production); TEXT-331 (Apparel Fabric Production) None
Fashion Entrepreneurship MGMT-111 (Entrepreneurship); MGMT-411 (Venture Creation) MGMT-310 (People and Teams in Organizations); MGMT-320 (Human Resource Practices & Tools); MKTG-207 (Consumer in the Marketplace); or MKTG-302 (Product Development & Innovation); MKTG-305 (Contemporary Brand Management); MKTG-328 (Merchandise Buying/Operations);  FASHMGT-304 (Visual Merchandising); or ECON-3XX (Managerial Economics)
Fashion Material Insight & Innovation KNIT-201 (Knit Technology I); WEAV-201 (Weave Technology I) TEXT-301 (Coloring & Finishing); or PRINT-305 (Textile Printing Technology)
Fashion Product Management FASHMGT-408 (Apparel/Textile Sourcing); FASHMGT-499 (Apparel Merchandising Management) FASHMGT-308 (Global Product Management); or MKTG-302 (Product Development & Innovation)
Fashion Retail Experience MGMT-320 (Human Resource Practices and Tools); MKTG-408  (Survey of E-Commerce) MKTG-207 (Consumer in the Marketplace); or MKTG-310 (Integrated Marketing Communication); or FASHMGT-304 (Visual Merchandising)
Fashion Technology

CAD-201 (Intro to Digital Imaging); FASHMGT-437 (Integrated Technology)

MKTG-408 (E-Business Strategy); or COMM-204 (Technologies of Communication)

Global Brand Marketing

MKTG-305 (Contemporary Brand Management); MKTG-315 (Marketing in a Digital Environment); MKTG-324 (International Marketing)

Integrated Fashion Communication

COMM-204 (Technologies of Communication);  FASHMGT-319 (Fashion Journalism)

CAD-201 (Intro to Digital Imaging); FASHMGT-304 (Visual Merchandising); or MKTG-310 (Integrated Marketing Communications)


Custom Specialization

(must include 9 credit hours of course work)

A custom specialization is a thematic grouping of three business of fashion or related courses; these courses need not exist within the University. Custom specialization must be declared at the time of a transfer student’s admission or at the time of a degree change in order to ensure the harvesting of relevant courses. The custom specialization must be approved by SBA program director or associate dean. The custom specialization option is available exclusively to transfer students.