Fashion Merchandising and Management (B.S.)
Program Director: E. Mariotz
Program Learning Outcomes
In addition to the goals and outcomes outlined by the School of Business Administration, graduates from the fashion merchandising and management program will be able to:
- Identify the interrelationship between the supply and value chain
- Explain retail strategies and structures
Advancements in technology and globalization of the marketplace make the fashion industry an ever-changing, challenging place to work. This trillion -dollar industry needs bright, talented executives to guide the rapid pace of today’s technological revolution. Skilled managers are required to deal with an increasingly complex variety of products and manufacturing techniques and tasks, such as planning product lines months before they will appear in the stores. Once developed, new products must be sourced globally and then delivered to the consumer within a very short period of time.
The fashion merchandising and management curriculum combines the fundamentals of business, including and accounting, economics, marketing, finance and management, with textile and apparel courses taught by industry savvy professionals. Students learn the process of apparel design and manufacturing from fiber to final apparel product, and become familiar with application of computers in information retrieval, integrated apparel manufacturing, design and merchandising. Students are also involved in the process of selection, procurement and distribution of products in a retail setting where they learn the significance of product execution through presentation.
The Fashion Merchandising and Management program exposes students to the diverse career opportunities in this burgeoning field.
- Students work with industry professionals and students from different disciplines on collaborative industry projects for companies like QVC, Maidenform, Cotton Inc., Toys R Us and Target.
- Curricular focus is on the entire fashion value chain: design concepts, product development, , sourcing and production, merchandising, branding and marketing.
- Faculty-led short courses abroad and semester-long study abroad experiences in China, Paris, London, Milan, and Rome add an unparalleled international dimension to the program.
- Guest speakers visit campus regularly to share their expertise. Speakers from these companies have participated. Tommy Hilfiger; Nicole Miller Stores; Nordstrom’s; Mast Industries/Limited Brands; and QVC.
- Students have access to a variety of coveted internships with brands such as Coach, Urban Outfitters, Anthropologie, Lilly Pulitzer, Tommy Hilfiger, Macy’s, Under Armour, The Limited Brands, Burlington and QVC.
- The program prepares students to enter the fashion industry through a variety of career paths including: marketing and branding, merchandising and buying, sourcing, product development and styling.
Fashion Merchandising and Management Core
In addition to the full business core, the FMM curriculum provides a strong fashion core (16 credits) in the context of business. The fashion core includes the following courses:
- FASHMGT-101 Global Fashion Insight
- CAD-201 Intro to Digital Imaging
- TEXT-101 Survey of Textile Industry
- MKTG-217 Retail Strategy and Structure
- DSGNFDN-423 Design Concepts
- TEXT-411 Seminar: Textile and Apparel Industry Issues
Fashion Merchandising and Management Specializations
Beyond the fashion core, FMM students choose a specialization, each with three courses, leading to career paths in buying, store planning/allocation, store operations, visual merchandising, sourcing management, product development, styling, fashion consulting, store human resource management, and material innovation management.
- Buying and Merchandising: Prototyping, Integrated Technology, Fashion Value Chain
- Value Chain and Innovation: Merchandise Buying/ Operations, Visual Merchandising, Product Development and Innovation
- Global Brand Strategy: Contemporary Brand Management, Apparel Merchandising Management, Business of Licensing