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Fashion Merchandising and Management (B.S.)

Checksheet

Program Director: Nioka Wyatt

Program Learning Outcomes

In addition to the goals and outcomes outlined by the School of Business Administration, graduates from the fashion merchandising and management program will be able to:

  • Identify the interrelationship between the supply and value chain
  • Explain retail strategies and structures

Program Description

Advancements in technology and globalization of the marketplace make the fashion industry an ever-changing, challenging place to work.  This trillion -dollar industry needs bright, talented executives to guide the rapid pace of today’s technological revolution.  Skilled managers are required to deal with an increasingly complex variety of products and manufacturing techniques and tasks, such as planning product lines months before they will appear in the stores.  Once developed, new products must be sourced globally and then delivered to the consumer within a very short period of time.

The fashion merchandising and management curriculum combines the fundamentals of business, including accounting, economics, marketing, finance and management, with textile and fashion courses taught by industry savvy professionals. Students learn the process of product development, omni-channel engagement, sourcing, and manufacturing from fiber to final product, and become familiar with application of computers throughout information retrieval, integrated apparel manufacturing, design and merchandising.  Students are also involved in the process of selection, procurement and distribution of products in a retail setting where they learn the significance of product execution through visual presentation.

The Fashion Merchandising and Management program exposes students to the diverse career opportunities in this burgeoning field.

  • Students work with industry professionals and students from different disciplines on collaborative industry projects for companies like QVC, Xcel Brands, Maidenform, Cotton Inc., Li&Fung, Toys R Us and Target.
  • Comprehensive Curricular focus is on the entire fashion value chain: design concepts, product development, sourcing and production, merchandising, branding and marketing.
  • Faculty-led short courses abroad and semester-long study abroad experiences in China, Paris, London, Milan, and Rome add an unparalleled global dimension to the program.
  • Guest speakers visit campus regularly to share their expertise. Speakers from these companies have participated. Tommy Hilfiger; Nicole Miller Stores; Nordstrom’s; Mast Industries/Limited Brands; Li&Fung, Burlington Stores, Urban Outfitters, and QVC.
  • Students have access to a variety of coveted internships with brands such as Coach, Urban Outfitters, Anthropologie, Lilly Pulitzer, Tommy Hilfiger, Macy’s, Under Armour, The Limited Brands, Burlington Phillips-Van Heusen (PVH), Urban Outfitters, Destination Maternity, Bath & Body Works, and QVC.
  • The program prepares students to enter the fashion industry through a variety of career paths including: marketing and branding, merchandising and buying, sourcing, product development and styling.

Fashion Merchandising and Management Core

In addition to the full business core, the FMM curriculum provides a strong fashion core (16 credits) in the context of business.  The fashion core includes the following courses:

  • FASHMGT-101        Global Fashion Insight
  • CAD-201        Intro to Digital Imaging
  • TEXT-101        Survey of Textile Industry
  • MKTG-217        Retail Strategy and Structure
  • DSGNFDN-423        Design Concepts
  • TEXT-411        Seminar: Textile and Apparel Industry Issues

Fashion Merchandising and Management Specializations

Beyond the fashion core, FMM students choose a specialization, each with three courses, leading to career paths in buying, allocation, store operations, visual merchandising, digital merchandising, global sourcing, product development, styling, public relations, social media, fashion branding, human resource management, and material innovation.  Specializations include:

  • Buying and Merchandising: Merchandise Buying & Operations, Product Development & Innovation, and Visual Merchandising
  • Value Chain and Innovation: Prototyping, Integrated Technology & Global Fashion Value Chain
  • Global Brand Strategy: Contemporary Brand Management, Apparel Merchandising Management, Business of Licensing