Fashion Merchandising and Management (B.S.)
Program Director: B. Mariotz
Advancements in technology and globalization of the marketplace make the fashion industry an ever-changing, challenging place to work. This billion-dollar industry needs bright, talented executives to guide the rapid pace of today’s technological revolution. Skilled managers are required to deal with an increasingly complex variety of products and manufacturing techniques and tasks, such as planning product lines months before they will appear in the stores. Once developed, new products must be sourced globally and then delivered to the consumer within a very short period of time.
The Fashion Merchandising and Management curriculum combines the fundamentals of business, including accounting, economics, marketing, finance and management, with textile and apparel courses taught by industry-savvy professionals. Students learn the process of apparel design and manufacturing from fiber to final apparel product, and become familiar with the application of computers in information retrieval, integrated apparel manufacturing, design and merchandising. Students are also involved in the process of selection, procurement and distribution of products in a retail setting where they learn the significance of product execution through presentation.
The Fashion Merchandising and Management program exposes students to the diverse career opportunities in this burgeoning field.
- Students work with industry professionals and students from different disciplines on collaborative industry projects for companies like QVC, Maidenform, Cotton Inc., Toys R Us and Target.
- Curricular focus is on the entire fashion value chain: fiber/yarn/fabric and material development, sourcing and production, merchandising, branding and marketing.
- Faculty-led short courses abroad and semester-long study abroad experiences in China, Paris, London, Milan, Rome and India add an unparalleled international dimension to the program.
- Guest speakers visit campus regularly to share their expertise. Past visitors have included: Tommy Hilfiger; Mary Dougherty, owner of Nicole Miller stores; Nordstrom’s store manager; Elizabeth Wellington, fashion journalist for The Philadelphia Inquirer; Jim Schwartz, EVP at Mast Industries/Limited Brands; and a buyer for QVC.
- Student have access to a variety of coveted internships with brands such as Coach, Urban Outfitters, Anthropologie, Lilly Pulitzer, Tommy Hilfiger, Macy’s, Under Armour, The Limited Brands, QVC and Charming Shoppes.
- The program prepares students to enter the fashion industry through a variety of career paths including: marketing and branding, merchandising and buying, sourcing, product development and styling.
Fashion Merchandising and Management Core
In addition to the full business core, the FMM curriculum provides a strong fashion core in the context of business. The fashion core includes the following courses:
- FASHMGT-101: Global Fashion Insight
- TEXT-101: Survey of Textile Industry
- MKTG-217: Retail Strategy and Structure
- DSGNFDN-423: Design Concepts
- FASHMGT-411: Textile and Apparel Industry Issues
Fashion Merchandising and Management Clusters
Beyond the fashion core, FMM students choose two clusters, each with three courses, leading to career paths in buying, store planning/allocation, store operations, visual merchandising, sourcing management, product development, styling, fashion journalism, fashion consulting, store human resource management, and material innovation management. Clusters include:
- Buying and Merchandising
- Fashion Apparel Production
- Fashion Entrepreneurship
- Fashion Material Insight and Innovation
- Fashion Product Management
- Fashion Retail Experience
- Fashion Technology
- Global Brand Management
- Integrated Fashion Communication