PhilaUCatalogHeader.png

Interactive Design and Media (B.S.)

Checksheet

Formerly known as the Digital Design program, the Bachelor of Science in Interactive Design and Media prepares students to work in the rapidly developing field of interactive design and media. 

Mission

The Bachelor of Science in Interactive Design and Media prepares students to work effectively in the rapidly moving field of interactive design and media. The program provides a diverse combination of skills, including the understanding of basic design principles, the capacity to plan and develop a great strategy, the ability to harness the latest digital technologies and techniques and experience in working in a collaborative interdisciplinary environment. 

Program Learning Outcomes 

Graduates of the B.S. in Interactive Design and Media program will: 

  • Demonstrate the process involved in planning and executing an interactive visual design.
  • Use critical thinking skills to solve complex design problems on a formal level.
  • Analyze and organize information and create effective archetypes, systems and prototypes that can address complex usability, web-thinking and navigational problems. Demonstrate a broad understanding and proficiency in the role that current media, technology and development can play on solving design problems and changing the way we use, interact and communicate. 
  • Demonstrate collaborative learning by working in teams and on interdisciplinary design projects
  • Appreciate cultural diversity and demonstrate the ability to serve society in a responsible and ethical way.
  • Understand the major accomplishments in the history of interactive design, including the works and intentions of leading visionaries, developers and designers in the past and present. 

Program Description

Digital technology has changed the way designers visualize, conceptualize and express their ideas. The curriculum in interactive design and media features a foundation based on establishing strong visual thinking and conceptual skills common to most art and design fields. In advanced courses, students develop the ability to visualize and produce work for rich information environments. They explore complex aspects of time-based interactive design, web-based media, user experience, user interface, game design and mobile communications. Additional emphasis is placed on motion graphics, type motion and animation techniques, principles of effective story development, and interactive narrative structure through rich media experiences.

A particular strength of the program lies in its collaborations with other departments and its integration with the University’s courses in business, engineering and the liberal arts. Students study basic business practices and how characteristics of new technologies relate to various aspects of the networked economy. Students will have the opportunity to work in multidisciplinary environments in teams with other majors, to understand team dynamics, leadership and to gain real-world experience.

In the first two years of study, interactive design and media students concentrate on developing basic skills necessary for visual literacy in the modern communication landscape. Basic design, expertise in typography, strategic planning, skill in electronic imaging, basic code and navigation and the principles of hierarchy in communication are all addressed.

The final four semesters include a combination of required studios designed to develop the ability to complete complex interactive projects with consideration of social and economic factors as they apply to communication strategies. Elective courses allow study in areas of particular interest or the opportunity to explore specific digital skills or software more extensively.

Students are encouraged to participate in our internship program and to experience the richness that comes with one of our many study abroad opportunities. In the final semester, interactive design and media students are required to complete a culmination capstone course where they partner with an outside “client” to plan and produce a major project. Many of these projects have been accepted for use in actual commercial or educational enterprises.

Graduating students are required to demonstrate expertise in software manipulation and code development, an understanding of the social implications of the emerging technologies, and an ability to produce aesthetically pleasing products that can inform and delight while serving the needs of a variety of commercial environments.