Professional Communication (B.S.)
The Professional Communication major is a dynamic, interdisciplinary program featuring the intersection of text and image with a focus on writing and editing. Special emphasis is placed on emerging technologies, specifically social media. Graduates will be prepared for roles as communication specialists in corporations, non-profits and government, as well as boutique PR and advertising firms and technology start-ups.
Program Learning Outcomes
Graduates of the Professional Communication program will:
- Demonstrate the ability to create communications and to express ideas clearly and logically in multiple media formats to multiple audiences.
- Apply the principles of management, marketing and design to communication problems.
- Demonstrate theoretical and social understandings of communication in a variety of contexts.
- Demonstrate high ethical standards in all communication practices.
- Apply innovative thinking as they adapt communication methods in response to changing media landscapes.
- Research effectively, using multiple methods and information technologies and communicating findings to multiple audiences.
Professional Communication is a growing field dedicated to writing and presenting information using emerging technologies and new media. Students majoring in the Bachelor of Science in Professional Communication sharpen their abilities to integrate texts, images, sounds and motion while preparing for jobs as communication specialists in business, government and the non-profit sector. Studying the theory and practice of communication also enhances writing, researching and presenting skills that students can apply to graduate training in areas such as law, public affairs, education, journalism and business administration.
The Professional Communication course sequence is dynamic and interdisciplinary. Students complete a wide range of individual and collaborative projects that examine how communication affects disciplines and professions in business, design, the sciences and the health professions. The Professional Communication program includes a solid foundation in how human, consumer and organizational behavior relate to communication practices. Internship opportunities, job-shadowing and multiple elective courses enable students to gain additional professional experience they can use while tailoring their major to meet specific career objectives.
Graduates of Professional Communication, depending on their areas of focus, will work as writers, public relations specialists, website content developers, corporate communication representatives, bloggers, journalists and editors. Their work will involve responsibilities such as writing and editing for print and digital publications, using new media to create effective presentations, and serving on interdisciplinary teams dedicated to client-based projects in professional and public arenas across the globe.
The program philosophy for Professional Communication honors innovation, rhetorical awareness and strategy, and ethical practice. The program is committed to preparing students for communication jobs in business, government and the non-profit sector, as well as for lives as continuous learners who are able to adapt to change.