The College Studies curriculum requires every Philadelphia University graduate to complete a mathematics education that includes differential and integral calculus, to ensure that our graduates have developed quantitative reasoning skills that strengthen their critical thinking abilities. To fulfill this core curriculum requirement, students must complete the highest calculus course for which they are qualified, up to Calculus I.
The specific course sequence will be determined by the student’s major and the level of mathematics with which the student enters the University as demonstrated by previous coursework and/or placement testing. The two-course sequences are:
MATH-100/1 (L130/13)1: Finite Math
MATH-103 (L132): Intro. to Calculus
or
MATH-102 (L135): Pre-Calculus
MATH-103 (L132): Intro. to Calculus
or
MATH-102 (L135): Pre-Calculus &
MATH-111 (L141): Calculus I
or
MATH-103 (L132): Intro. to Calculus
and one Free Elective
or
MATH-111 (L141): Calculus I
and one Free Elective
MATH-099 (Formerly M99) (3-2-(3))
Fundamentals of College Mathematics
This course covers those topics in arithmetic and algebra that are essential to further work involving mathematics. Students will study fractions, decimals and percentages, signed numbers, linear and quadratic equations, exponents and scientific notation, factoring, techniques of graphing, equations of straight lines and linear systems of equations. There will be an emphasis on applications. Use of the scientific calculator will be discussed. Credits earned may not be applied toward graduation requirements. Students must earn a “C” or better to receive credit for fundamentals courses. See “Fundamentals Courses” in the section “Academic Policies.”
Students required to take MATH-099 must pass the course before taking CHEM 103, Chemistry I.
MATH-100 (Formerly L130) (3-2-3)
Finite Mathematics
While the content of MATH-100 is identical to that of MATH-101, more time is devoted during the semester to the review and use of elementary mathematical operations. See MATH-101 for content.
MATH-101 (Formerly L131) (3-0-3)
Finite Mathematics
An introduction to the concept of a mathematical model, with special emphasis on using functions to model problems in business and economics. The functions and their graphs that are studied (needed for MATH-103) include polynomials (esp. linear and quadratic), rationals, exponentials and logarithms. Applications are made to finance, including annuities. In addition, simultaneous linear equations, Gaus-Jordan elimination, matrix algebra and linear programming are covered.
MATH-102 (Formerly L135) (3-0-3)
Pre-Calculus
The fundamentals of college algebra, analytic geometry and trigonometry will be covered, with particular emphasis on those topics necessary for the calculus sequence.
MATH-103 (Formerly L132) (3-0-3)
Introduction to Calculus
An introduction to the differential and integral calculus of polynomials, rational functions, exponentials and logarithms. Emphasis is placed on the use of calculus in the study of rate of change, determination of extrema and area under the curve. Not for Science majors.
Prerequisite: MATH-100 or MATH-101 or MATH-102
MATH-111 (Formerly L141) (4-0-4)
Calculus I
Functions, slope and rate of change, limits, derivations of algebraic functions, mazima and minima applications, indefinite integration, integration by substitution, sigma notation, area between two curves. Knowledge of algebra, geometry and trigonometric functions is assumed.
MATH-112 (Formerly L142) (4-0-4)
Calculus II
Differentiation and integration of transcendental functions. Theory and methods of integration and applications. Infinite series, convergent tests, Maclaurin and Taylor series. Convergence of Taylor series.
Prerequisite: MATH-111
MATH-213 (Formerly M113) (4-0-4)
Calculus III
Study of analytic geometry in 3D-space; algebra of vectors, differentiation and integration of vectors; partial differentiation, multiple integrals; infinite series.
Prerequisite: MATH-112
MATH-214 (Formerly M121) (3-0-3)
Linear Algebra
Theory and solution techniques for systems of linear equations; vectors, matrices, determinants; eigenvalues and eigenvectors; vector spaces; linear transformations.
Prerequisite: MATH-112
MATH-225 (Formerly M122) (3-0-3)
Differential Equations
First-order equations; constant-coefficient, nth-order homogeneous and non-homogeneous equations; special non-linear equations; elementary applications; power series solutions. May also include elementary numerical techniques for solutions of ordinary differential equations and other computer topics.
Prerequisite: MATH-213
MATH-316 (Formerly M125) (3-0-3)
Partial Differential Equations
How modeling physical phenomena leads to partial differential equations; the heat conduction, wave propagation and potential equations; classification of linear second-order equations; boundary-value problems; Fourier series; separation of variables and special functions.
Prerequisite: MATH-225
MATH-317 (Formerly M171) (3-0-3)
Real Variables
Study of topics related to functions of a real variable, including measure and integration; differentiation; abstract spaces; general measure and integration theory.
Prerequisite: MATH-225
MATH-318 (Formerly M173) (3-0-3)
Complex Variables
Study of analytical functions; Cauchy-Riemann equations; power series; infinite series; calculus of residues; contour integration; conformal mapping.
Prerequisite: MATH-225
MATH-321 (Formerly M141) (3-0-3)
Probability and Statistics
Fundamentals of probability, discrete and continuous random variables, probability distributions, hypothesis testing.
Prerequisite: MATH-112
MATH-323 (Formerly M143) (3-0-3)
Mathematical Statistics
This course is designed to give the student some of the background needed to pursue more advanced courses that use statistical techniques. The content of the course will include topics from probability theory that are necessary for an understanding of the mathematical foundations of statistics. These topics will include: probability distributions, likelihood functions, properties of expectation operators, moment-generating functions, the central-limit theorem, confidence intervals and hypothesis testing. The student will be expected to be familiar with the topics of calculus through multiple integrals.
Prerequisite: MATH-321
MATH-326 (Formerly M163) (3-0-3)
Modern Algebra
Study of sets and mappings; group, ring and field theory; homomorphisms and isomorphisms; Lagrange’s theorem; abelian and cyclic groups; symmetric groups; polynomial rings.
Prerequisite: MATH-214
MATH-331 (Formerly M131) (3-0-3)
Mathematical Methods in Chemistry, Physics and Engineering
This is an advanced course covering topics chosen from the following: matrix algebra, Fourier series, Sturm-Liouville systems, boundary-value problems for ordinary differential equations, Laplace’s equation, introduction to Bessel’s equation and Bessel functions.
Prerequisite: MATH-225
MENGR-301 (3-2-3)
Machine Design
Kinematics and dynamics of machinery, including analytical kinematics, force analysis, cam design and balancing. Application of elementary mechanics of solids to analyze and size machine components for stress and deflection. Introduction to finite element analysis with emphasis on beam and plate models.
Prerequisite: ENGR-218
MENGR-325 (3-0-3)
Engineering Vibrations
Vibrations will be a thorough treatment of vibration theory and its engineering applications, from simple degree to multi degree-of-freedom system. Topics will include harmonic excitation, forced responses, multiple degree-of-freedom systems, design for vibration suppression, distributed parameter systems, vibration testing and experimental modal analysis, and finite element method.
Prerequisites: ENGR-218
MENGR-405 (3-1-3)
Introduction to Mechatronics
Introduction to Mechatronics course will introduce students to the fundamental principles of the study of Mechatronic Engineering. This course will prepare students in the interdisciplinary field of engineering that comprises the integration of mechanics, electronics and computer technology coordinated by control architecture. Emphasis on computer-integrated electromechanical systems will help the students to understand the design, analysis and practical approach of system integration.
Prerequisite: ENGR 322
MENGR-407 (3-0-3)
Thermodynamics and Heat Transfer I
Considers fundamental laws governing the transformation of heat into mechanical energy. Properties of gases and vapors and the processes between states are explored as are applications of the first and second laws of thermodynamics. A study of the transfer of heat by conduction, convection, and radiation in steady and unsteady flow is also conducted.
Prerequisite: MATH-112, PHYS-201, PHYS-201L
MENGR-427 (3-0-3)
System Dynamics and Controls
Modeling of physical systems including electromechanical systems. Reduction of block diagrams. Signal flow graphs and Mason’s gain formula. Response of second order systems: natural frequency and damping ratio and how they relate to risk-time, peak-time, settling-time, and overshoot. Stability and the Routh-Hurwitz criterion. Steady-state error and sensitivity. Root locus. Design of cascade compensators using root locus and frequency response.
Prerequisite: IENGR-311, ENGR-218
MENGR-428 (3-0-3)
Thermodynamics and Heat Transfer II
Energy analysis; vapor and gas power cycles; vapor and gas refrigeration cycles; thermodynamic properties of mixtures and solutions; psychrometry and air-conditioning; reacting mixtures and combustion.
Prerequisite: MENGR 407
MGMT-301 (Formerly B123) (3-0-3)
Principles of Management
Effective management is fundamental for the successful operation of all types of enterprises. The course will present the principles, techniques and concepts needed for managerial analysis and decision making. Functions highlighted include planning, organizing, staffing and controlling.
MGMT-303 (3-0-3)
Logistics in East Asia
Given the global nature of the world of logistics, today’s students must have a grasp of the political, social and culture factors that contribute to forming a successful consumer products strategy. A student’s understanding of geo-political structure will allow them to explore logistic strategies, learn the key steps of the analytical process used to help grow a global value chain, learn to define measurable objectives and develop strategies to promote logistic efficiencies.
Prerequisite: MGMT-301
MGMT-305 (Formerly B148) (3-0-3)
Apparel/Textile Brand Management
Brand building is an essential strategy for all successful companies in the apparel supply chain. Classroom instruction will focus on the techniques of brand growth. Case studies will be used as the foundation for a research project.
Prerequisite: MKTG-102
First offered Spring 2006
MGMT-307 (Formerly B168) (3-0-3)
International Management
Introduces students to the special aspects of managing a company in the global environment. Issues involved in understanding and applying the international and cross-cultural dimensions of the traditional management functions, such as organization, control, motivation, human resources and labor relations; and organization theory are studied. Lectures, readings, exercises and cases will be used.
Prerequisite: MGMT-301
MGMT-309 (Formerly B135) (3-0-3)
Systems Analysis
This course introduces the structured approach to design of new applications software, software systems, networks, and/or World Wide Web installations. It deals with the usual life cycle for such operations. Analysis includes approaches to specifying input and output, file structures, trade-off techniques, implementation, documentation and testing. Other approaches such as rapid application development and object-oriented analysis are discussed.
Prerequisite: MIS-202
MGMT-310 (Formerly B160) (3-0-3)
Organizational Behavior
The course includes an in-depth exploration of topics such as communication, group dynamics, group roles, team building, power and politics, leadership, and negotiation and conflict resolution. In addition, issues of organizational culture and diversity are examined. Through readings, discussions, class activities and projects, students learn how to be effective organizational communicators, team members and leaders. Students also gain an understanding of culture and diversity issues, and how to effectively manage them.
Prerequisites: MGMT-301, junior status
MGMT-311 (Formerly B176) (3-0-3)
Colloquium in Management
Consideration of selected relevant issues in management and society that are of serious interest to students and faculty, such as technology of the future, impact of data banks, management and public policy, planning systems, education and human resources.
Prerequisites: senior status, faculty recommendation and 3.5 or better G.P.A.
MGMT-315 (Formerly B165) (3-0-3)
Organizational Politics and Negotiations
This is a course in organizational politics — power, influence, conflict and conflict management. It has two goals: first, to develop students’ skills in recognizing politics and conflict situations; and second, to teach students to use negotiating to achieve personal organizational goals. Through readings, discussion and role-plays, a wide range of conflict and negotiating contexts will be considered. These include situations in interpersonal, interorganizational and union-management relationships.
Prerequisites: MGMT-301, junior status
MGMT-316 (Formerly B184) (3-0-3)
Health Services Management
An analysis of the managerial process as it relates to the planning, organizing, staffing, directing and controlling of health care services. The techniques of effective decision making and problem solving are addressed. A systems orientation, as it applies to the health care services organization, forms the theoretical basis of the course. Only available in the evening.
Note: For students in the B.S. for Health Services Management program. This course replaces MGMT-301 Principles of Management as a prerequisite for subsequent courses.
MGMT-320 (Formerly B162) (3-0-3)
Human Resource Management
This course surveys the roles, policies and procedures of human resource management (HRM) in organizations today. Students learn the steps to staff and motivate a workforce, and appreciate the role of quantitative and qualitative decision making in HRM. Course materials deal with environmental impacts on HRM, equal employment opportunity, human resource planning, selection, performance evaluation, wage and salary administration, training and other relevant topics.
Prerequisites: MGMT-301, junior status
MGMT-326 (Formerly B144) ( 3-0-3)
Total Quality Management Solving Methods
The principles of Total Quality Management (TQM) are becoming the standards of practice for businesses. This course explores the history of TQM and the principles of Deming and the other major contributors to current TQM practices. How businesses use TQM principles to improve processes, products and services, involve all employees and gain a competitive edge will be studied. The application of TQM to a variety of industries will be explored.
Prerequisites: MATH-321 or STAT-201; MGMT-301; MKTG-102; pre- or coregistration in MATH-321 or STAT-201
MGMT-327 (Formerly B187) (3-0-3)
Emerging Issues in Health Care
The purpose of this course is to explore the current trends in health care and issues affecting the organizational changes in the industry with regard to delivery of health care services in a wide variety of settings. Topics will include history of U.S. health care, current reform proposals, universal health care insurance, ethical issues, gerontological issues, labor relations and the changing workforce in health care and comparative perspectives of health care delivery in other countries. Only available in the evening.
Prerequisites: MGMT-301 or MGMT-316, junior status
MGMT-331 (Formerly B147) (3-0-3)
Compensation and Benefits
This course is designed to provide participants with an understanding of the concepts, components and activities related to designing, implementing and administering a compensation and benefits program. The compensation policies of internal consistency, external competitiveness, employee contribution and plan administration will be examined in detail. Techniques explored are job analysis, job description, job evaluation, market surveying, pay policy-line derivation, incentive programs, planning and budgetary controls. Only available in the evening.
Prerequisite: MGMT-301
MGMT-381 (Formerly B199) (0-0-3)
Independent Study in Management
Intensive independent study of a chosen subject. The student is expected to read a substantial number of major works in the field and to prepare a critical documented paper. See also the statement on Independent Study under “Academic Policies.”
Prerequisites: permission of the faculty member and the dean of the School of Business Administration
MGMT-401 (Formerly B141) (3-0-3)
Operations Management
A comprehensive survey of production and service operations management, topics and functions. Topics include methods and work measurement, materials management, plant location and layout, production planning and control, maintenance, quality control, “Total Quality,” Japanese management styles, “Systems Approach;” and decision tools such as PERT, linear programming, queuing theory, sampling and simulation. Service-delivery applications and activities are also highlighted.
Prerequisites: INFO-101, MGMT-301 and MATH-103 or MATH-111; pre- or Co-requisite: STAT-202 or MATH-321
MGMT-405 (Formerly B149) (3-2-4)
Apparel/Textile Supply Chain Management
This course will bring into sharp focus the global relationship that exists between all of the elements of the textile-apparel-retail supply chain. Areas covered: traditional management functions of control over timeliness of production, and quality and labor relations in the global marketplace.
First offered Spring 2007
Prerequisite: FASHMGT-401
MGMT-411 (Formerly B170) (3-0-3)
Entrepreneurship Seminar
The student assumes the role of the initiator and manager of a firm. Emphasis is on the required planning prior to the inception of operations and entrepreneurial problems in achieving cash-flow equilibrium. Each student is required to prepare a formal business plan. Interdisciplinary concepts are studied. May be used as a management elective.
Prerequisites: MGMT-301, MKTG-102, senior status
MGMT-412 (Formerly B172) (3-0-3)
Management Seminar
This course is designed for senior management majors, and integrates and extends concepts learned in other upper-level management courses. The dynamic nature of management is emphasized through reading, analyzing and discussing recent literature in terms of the current business environment. Students examine topics including 21st-century career management; the role of education and technology in organizations; and future trends in management and organizations. The course includes individual and group readings, cases, and research projects that are presented as written and oral assignments.
Prerequisites: senior status, pre- or Co-requisite: MIS-202
MGMT-413 (Formerly B186) (3-0-3)
Health Services Management Seminar
This course will examine advanced topics in health-services management. An atmosphere for shared learning is promoted by individual and group research in substantive areas relevant to the health-services industry. Only available in the evening.
Prerequisites: MGMT-428, MGMT-316
MGMT-416 (Formerly B145) (3-0-3)
Training and Development
A course designed to provide students interested in the field of human resources with the knowledge and skills necessary to understand the processes of learning, training and development, and their applications in business and industry. Students will learn adult-learning theories, identification of training and program needs, and program design and evaluation. The course includes participative lectures and discussion, media techniques, case studies, role-play, team-building/group activities, games and simulations and instruction methodology. Only available in the evening.
Prerequisite: MGMT-320
MGMT-418 (Formerly B161) (3-0-3)
Industrial Relations
This course investigates union-management relations in both private and public sectors. Students develop an understanding of the industrial-relations systems in the United States, including past and current changes, union and management responses to changes and the future of union-management relations. Students learn to appreciate bargaining, and increase their negotiating skills through discussing and applying collective-bargaining and other dispute-resolution techniques in a negotiation simulation.
Prerequisites: MGMT-301, junior status
MGMT-419 (Formerly B179) (3-0-3)
Diversity Management
This course focuses on managing a diverse workforce and how organizations can change systems, structures and practices to eliminate barriers that keep diverse workforces and organizations from reaching full potential. The course examines research and practice in diversity management on topics including interpersonal skills, training, evaluation, managerial practices, recruiting, retention, benefits and compensation. May not be taken if student completed this course as a special topics course, MGMT-311.
Prerequisite: MGMT-301
MGMT-428 (Formerly B183) (3-0-3)
Health Services Delivery System
This course will provide an overview of the history, evolution and major components of U.S. health care systems. Systems theory will form the basis for this course. Topics covered will include the organization of health care services, the hospital, the physician, supply and demand in health care, third-party payers, the role of government, managed care and comparisons of health care systems in other countries. Only available in the evening.
MGMT-490 (Formerly B171) (3-0-3)
Business Policy and Strategy
(writing intensive)
The process and techniques of strategy formulation, implementation and evaluation are studied and applied. Case studies of domestic and international companies and not-for-profit organizations are used to integrate strategic management concepts with knowledge acquired in other functional area courses. Includes extensive written individual and team assignments and oral presentations. Students taking this course cannot take MGMT-491 for credit.
Prerequisites: senior status, INFO-101, MGMT-301, MKTG-102, FINC-301
MGMT-491 (Formerly B180) (3-0-3)
Textile, Retail and Apparel Business Policy and Strategy
(writing intensive)
The process and techniques of strategy formulation, implementation and evaluation are studied and applied as they pertain to the textile, apparel and retail industries. Case studies of domestic and international companies are used to integrate strategic-management concepts with knowledge acquired in other functional area courses. Includes extensive written individual and team assignments and oral presentations. Students taking this course cannot take MGMT-490 for credit.
Prerequisites: senior status, MGMT-301, MKTG-102, FINC-301, TEXT-101, FASHMGT-101
MIS-202 (Formerly IS16) (3-0-3)
Management Information Systems
This course is designed for future managerial end users of e-business information systems who will both use and manage information technology (IT). The course addresses the strategic, tactical and operational uses of IT in business for problem solving. Frequent computer assignments will complement the topics discussed in class as the student develops more sophisticated skills in databases design, implementing queries and reports, exporting data to spreadsheets and using spreadsheets and graphics to model businesses for decision making.
Prerequisite: INFO-101
MIS-207 (Formerly IS12) (3-0-3)
Programming for Problem Solving
This course introduces an appropriate high-level programming language or languages and explores computer solutions to business-related problems. The course will include techniques of problem definition, planning, writing well-structured programs, testing and debugging and documentation. Extensive practice will be gained in writing programs on the University’s computing equipment.
Prerequisite: MIS-301
MIS-301 (Formerly IS10) (3-0-3)
Survey of Programming Languages
This course will provide an overview of the basic structures and methodologies for the major functional and object-oriented programming languages. The course will discuss the different syntaxes of the language as well as their similarities. Languages will include C, C++, Visual Basic, Java and a review of the basic Internet languages.
MIS-302 (Formerly IS74) (Also listed as ENGR-217) (3-0-3)
Information Systems Design
The course deals with analysis and design of computer-based information systems. This includes definition of databases, measures of effectiveness and management-staff interfaces. This begins with analysis of the situation and its particular needs before attempting a solution. Depending on the size and background of class members, students may form groups to develop projects of their own choosing or review case studies from engineering or manufacturing or service environments for analysis and design.
Prerequisites: MATH-103 or a more advanced math course
MIS-304 (Formerly IS73) (3-0-3)
Foundations of Artificial Intelligence
Overview of the computational and knowledge engineering issues and techniques used in artificial intelligence, leading to the development of expert and fuzzy systems, including representations of knowledge, search strategies for production systems, rule-based deductions, heuristic programming, paradigms for synthesis and analysis of class systems, exact and inexact reasoning models, implementation examples from machine learning and natural language processing.
Prerequisite: MIS-405
MIS-305 (Formerly IS11) (3-0-3)
Database Analysis, Design and Management
This course will examine the design and use of databases. Most of the work will be done using relational-database management systems. Topics include database analysis and design using Entity Relationship modeling tools, design of well-structured relations (tables) and implementation of appropriate applications. Other models, such as object-oriented databases, will be introduced. In addition, the ethical collection, use and management of data, as well as security issues, will be addressed. Problems in actual database implementation will be assigned using the University’s computer facilities.
Prerequisite: MIS-207 or MIS-202
MIS-312 (Formerly IS21) (3-0-3)
Ethical and Social Issues of Computing
This course provides an understanding of the ethical and societal issues associated with the computing field. Students will learn the responsibilities of a computer professional, the basic elements of ethical and social analysis and the basic skills for doing ethical and social analysis, with application to computing issues.
MIS-323 (Formerly IS83) (3-0-3)
Operating Systems
Study of operating system concepts common to various classes of computers, including file systems, CPU scheduling, memory management, virtual memory, disk scheduling, deadlocks, concurrent processes and programming, protection and security and distributed systems. Exploration of various aspects of specific systems (e.g., UNIX, VMS, MS-DOS, Windows).
Prerequisite: MIS-405 or permission of the instructor
MIS-371 (Formerly IS91) (3-0-3)
Special Topics
This course provides an in-depth treatment of recent advances in subjects of current interest in the field of computer science. The special topics in a given semester will be announced before registration. Programming projects in a language selected by the instructor. Oral and/or written reports are required.
Prerequisite: junior status
MIS-381 (Formerly IS98) (0-0-3)
Independent Study in Information Systems
This course allows students to pursue topics not covered in the regular program. The student will either: (1) study in some detail a topic of their choice (subject to faculty approval); or, (2) write a substantial documentation. (The University retains the rights of use.) The faculty supervisor will test the student on the material. An oral presentation of the results of the study will be required. This course cannot be taken to replace a required course. For further details, see “Independent Study” in the “Academic Policies” section.
MIS-401 (Formerly IS13) (3-0-3)
Computer Networking
This course offers students an in-depth study of computer networks and their role in the information technology infrastructure of an enterprise. Topics will include logical and physical organizations of computer networks, hardware and software, the ISO model, communications protocols especially TCP/IP. Students will study LANs, MANs, BNs and WANs. Network design, management, performance, control, encryption and security will be discussed. The University’s computer equipment will be used for hands-on, network-management assignments.
Prerequisite: junior status or permission of the instructor
MIS-404 (Formerly IS15) (3-0-3)
Data Analysis for Decision Making
This course continues the development of students’ skills in data analysis and modeling. Emphasis will be on data warehousing and data mining. Topics will also include non-relational databases and management systems. Emphasis will be on effectiveness and uses of data analysis for management decisions.
Prerequisites: MIS-301, MIS-305
MIS-405 (Formerly IS52) (3-0-3)
Programming In C
This course introduces fundamental principles of computer science as applied to problem solving. Main topics include problem specification and decomposition, design of algorithms, evolution of computers and computing, data and procedural abstractions, fundamental instructions, control mechanisms and modular programming. Programming projects in C.
Prerequisite: MIS-301 or permission of the instructor
MIS-406 (Formerly IS53) (3-0-3)
Programming in C++
This course is the continuation of MIS-422 and introduces more advanced problem-solving techniques through the use of object-oriented techniques such as information hiding and code reuse, classes and data abstractions, single/multiple inheritance, operator/function overloading and polymorphism. More specifics include pointers, stacks, queues, linked lists, binary trees, linear/binary search techniques, recursion and sorting. Programming projects in C++.
Prerequisite: MIS-405
MIS-407 (Formerly IS14) (3-0-3)
Project Engineering
The course provides a practical introduction to design and implementation of large- and small-scale projects. It will include a survey of current project procedural paradigms. When feasible, students will work in groups to develop a tangible product in an area of interest not previously defined. Such projects may involve software, industrial design, textile product development or other. Student groups will be expected to follow formal, project-management guidelines including creation and assignment of tasks, budgeting, critical-path analysis, reports, et al. Software support for projects will be utilized.
Prerequisite: MATH-103
MIS-411 (Formerly IS23) (3-0-3)
Discrete Structures
Review of set algebra; study of mathematical reasoning; Boolean algebra and logic circuits; combinatorics; discrete probability; graphs; trees; recurrence relations; dynamical systems.
Prerequisite: MIS-301
MIS-413 (Formerly IS31) (3-0-3)
Algorithms and Data Structures
Study of advanced programming techniques and data representations, including recursion, stacks and queues; packaging data abstraction; advanced searching and sorting; files; binary search trees; analysis of algorithms and computational complexity; advanced data structures. Programming assignments will be submitted.
Prerequisite: MIS-301
MIS-422 (Formerly IS51) (3-0-3)
Applied Software Development
This is a second-level programming course offering students experience in planning, developing and testing short software projects. This course will be a continuation of MIS-207. Class periods will involve development methodology, software approaches and a structured walk-through for each project, as well as provide time for students to report on progress and discuss project approaches and problems. Computer languages and “script” currently undergo rapid development and change necessitating equivalent evolution of this course.
Prerequisite: MIS-207
MIS-425 (Formerly IS85) (3-0-3)
Web Construction and E-Commerce Applications
This course will focus on the use of new and emerging technologies to create web-based designs and programs to support business and e-commerce applications. The course will require the completion of several program assignments and projects.
Prerequisite: MIS-301
MKTG-102 (Formerly B221) (3-0-3)
Principles of Marketing
A basic course in which the main functions, institutions and concepts of marketing are studied. Attention is focused on providing an analytical and corporate framework for studying and understanding the marketing system within changing environmental forces.
MKTG-115 (Formerly B235) (3-0-3)
Fashion Merchandising
A survey course that provides knowledge of the industries and services that comprise the fashion business. Interrelationships of the men’s, women’s and children’s industries are developed. An interdisciplinary approach to the fashion business as it relates to cultural, historical and economic features is a central theme.
MKTG-207 (Formerly B231) (3-0-3)
Consumer Behavior
This course provides comprehensive understanding of the many dimensions of consumer behavior and the contributions of behavioral science to this discipline. The focus will be on understanding consumer needs.
Prerequisite: MKTG-102
MKTG-217 (Formerly B241) (3-0-3)
Retailing Strategy and Structure
A comprehensive understanding of retail strategy in the dynamic retailing environment. Special attention is given to retailing structure since it underlies the strategic decision making of retailing management.
Prerequisite: MKTG-102
MKTG-302 (Formerly B237)
Product Development and Innovation
This course is designed to expose students to the concept of innovation and an understanding of the process of product/service development and innovative marketing. Students learn how a product is conceptualized and ultimately commercialized. They will understand the factors that play a central role in the process.
MKTG-310 (Formerly B240) (3-0-3)
Marketing Communications
This course examines the vital role of marketing communications in the development of marketing strategy. Integrated marketing communications (IMC) is emphasized as students explore the use of advertising, personal selling, sales promotions, Internet marketing, database marketing, public relations, etc., to enhance brand equity. The strategy and planning involved in the development of integrated campaigns is emphasized.
Prerequisite: MKTG-207
MKTG-315 (Formerly B233) (3-0-3)
Marketing in an Electronic Environment
This course investigates the ways in which new technologies are changing the field of marketing. Major topics include Internet advertising, database marketing, sales-force automation and customer relationship-management software tools. Other topics include the impact of new technologies on distribution strategies, online pricing models, mass-customization strategies, data mining and media implications.
Prerequisite: MKTG-102
MKTG-318 (Formerly B243) (3-0-3)
Sales Management
Sales management is the planning, direction and control of the selling activities of a business. Topics include recruiting, selecting, training, equipping, assigning, routing, supervising, compensating and motivating the sales force. This course focuses on business-to-business marketing.
Prerequisite: MKTG-102
MKTG-324 (Formerly B244) (3-0-3)
International Marketing
An investigation of the marketing concept in a global environment. Marketing practices through which various businesses adapt to the international environment are studied. Attention is also given to comparative marketing systems, and planning and organizing for export-import operations.
Prerequisite: MKTG-102
MKTG-328 (Formerly B251) (3-0-3)
Merchandise Buying/Operations
The course provides the student with the understanding of the interdependence of the merchandising and operations functions. Students have a comprehensive understanding of the retail business from gross sales to net profit. To achieve this understanding, students are required to prepare a merchandising/operations plan that integrates all of the elements of doing business in the retail environment.
Prerequisites: INFO-101, MKTG-217
MKTG-381 (Formerly B299) (0-0-3)
Independent Study in Marketing
Intensive independent study of a chosen subject. The student is expected to read a substantial number of major works in the field and to prepare a critical, documented paper. See the statement on Independent Study under “Academic Policies.”
Prerequisites: permission of the faculty member and the dean of the School of Business Administration
MKTG-391 (Formerly B261) (3-0-3)
Marketing Research
Exposure to marketing-research techniques and procedures used in gathering, recording, analyzing and reporting of data related to marketing problems.
Prerequisites: MKTG-102, MKTG-207 and pre- or Co-requisite STAT-202
MKTG-408 (Formerly B303) (3-0-3)
Survey of E-Commerce
This is an introductory course in which the size, scope and impact of e-commerce is explored. This course includes discussions about how technology impacts business processes and transactions. A significant part of the course will discuss the e-business technology platform. Additional topics include business-to-business market exchanges, online auctions, electronic-payment systems, market valuation of e-commerce firms, and government policies and issues concerning e-commerce such as privacy, regulations and ethics.
MKTG-412 (Formerly B262) (3-0-3)
Marketing Strategy Seminar
Skills will be developed for making better decisions by learning to integrate various topics of marketing. The importance and know-how of anticipating, recognizing and adapting to external forces on the decision-making process and organization will be discussed. Emphasis will be placed on incorporating the most recent literature, which is of theoretical and practical importance, in the decision-making process. The course is built around readings, marketing cases, research papers and problem sets. A comprehensive marketing plan will be developed.
Prerequisites: senior status; pre- or Co-requisites: MKTG-207, MKTG-310, MKTG-391
MKTG-413 (Formerly B333) (2-2-3)
E-Site Design
E-site Design is an introductory web design course. Students explore fundamental concepts of web site design and learn how to develop, post and maintain a web site using popular software. Emphasis is on mastering basic web site design and management skills for business applications that exceed a rudimentary knowledge of the techniques offered by application software packages. The student will engage in hands-on computer experience in the computer labs.
Note: for Graphic Design or Digital Design majors.
Prerequisite: permission of the director of Graphic Design Communication.