The Bachelor of Science in Digital Design prepares students to work in the rapidly developing field of digital design. Digital technology is changing the way designers visualize, conceptualize and express their ideas. To succeed in the workforce, professionals will require a diverse combination of skills, including the understanding of basic design principles, the ability to harness the latest digital technologies and techniques, and experience in working in an interdisciplinary environment.
The curriculum in digital design features a foundation based on establishing the visual language and conceptual skills common to all art and design fields. In advanced courses, students develop the ability to visualize and produce work for more complex information environments. They explore aspects of time-based, interactive design, web-based media and the creation of 3D virtual spaces. Additional emphasis can be placed on motion graphics or animation techniques, including principles of effective character development and how to structure a narrative.
A particular strength of the program lies in its integration with the University’s courses in business and the liberal arts. Students study basic business practices, and how characteristics of the new technologies relate to various aspects of the networked economy.
In the first two years of study, digital design students concentrate on developing basic skills necessary for visual literacy in the modern communication landscape. Basic design, expertise in typography, skill in electronic imaging, and the principles of hierarchy in communication are all addressed.
The final four semesters include a combination of required studios designed to develop the ability to complete complex projects, with consideration of social and economic factors as they apply to communication strategies. Elective courses allow study in areas of particular interest or the opportunity to explore specific digital skills or software more extensively.
Students are encouraged to participate in our active internship program and also to experience the richness that comes with one of our many study abroad opportunities. In the final semester, digital design students are required to complete a culmination capstone course where they partner with an outside “client” to plan and produce a major project. Many of these projects have been accepted for use in actual commercial or educational enterprises.
Graduating students are required to demonstrate expertise in software manipulation, an understanding of the social implications of the emerging technologies, and an ability to produce aesthetically pleasing products that can inform and delight while serving the needs of a variety of commercial environments.