From Searching to Social Media

Over the past 10 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil's career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search; whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.

Thursday, April 7th from 1:00 to 2:30pm at Search Hall - ITEC Room 202 Learn how to use the free tools Google provides to identify marketing opportunities. We will then take a historical look at how to actually rank a web site well on Google, which will lead us to how yelp, twitter, facebook and the "social" web is poised to make big changes in how we interact, but also how we find information on search engines.

For more information, visit www.seerinteractive.com/about-seer/.

For videos visit www.youtube.com/wilreynolds.