Philadelphia University
East Asia Business Initiative Abstract
Historically, Philadelphia University’s mission has been tied to the economic welfare of the United States by providing professional education for undergraduate and graduate students and continuing education opportunities for the business community. Recognizing the importance of small and medium size businesses and their trade abilities in East Asia markets in the 21st Century economy, Philadelphia University with a consortium of business partners and trade associations will develop and implement the East Asia Business Initiative (EABI) to:
- Internationalize the business education curriculum, activities, study-internships abroad
- Expand the capacity of the local and regional business community to engage in East Asia economic activities though the East Asia Business Center (EABC) at Philadelphia University.
University components:
Linkages between Philadelphia University, regional universities and those in East Asia Regional and East Asia Businesses linked to the East Asia Business Initiative Trade organizations linked to businesses and universities
Objectives/Activities:
1. Internationalize undergraduate curriculum (interdisciplinary - School of Business, School of Liberal Arts) with revised business core (Principles of Marketing and Operations Management) and new business core (Principles of Economics and International Economics), revised interdisciplinary (East Asia Area Studies), and new interdisciplinary coursework (Doing Business in East Asia, Logistics, and Mandarin) and student internships in East Asia
2. Establish East Asia Business Center education programs for small/medium size businesses and other professionals/alumni in collaboration with School of Business Administration and Continuing Education Office, and U.S. Small Business Association, Philadelphia World Trade Center and additional private corporations (e.g. UPS, MAST, VF/Nautica, Scoville)
Outcomes:
- Interdisciplinary East Asia curriculum materials and coursework
- Internationalized business core courses
- Faculty/business trade-education-research protocols
- Student business internship models for students in East Asia study abroad program
- East Asia Business Center annual calendar for small/medium size businesses including website, resource directory, symposia, networking and export education training.