Curriculum
Fashion Merchandising & Management
CORE FASHION COURSES
Core Courses
Global
Fashion Insight
Survey of Textile Industry
Retail Strategy and Structure
Design Concepts
Textile & Apparel Industry Issues
CLUSTERS - Students select 2 based on Career Pathway
Buying and Merchandising
Outcomes: Students will be able to develop a merchandising plan that includes planning sales, stock levels, stock turn, reductions and a budget
Career Pathways: Production Manager, Global Sourcing Manager, Product Development Manager, Merchandising Manager, Strategic Sourcing Analyst
Courses:
Merchandise Buying/Operations
Consumer in the Market Place
1 Designated Elective:
Integrated Marketing Communications
Visual Merchandising
Fashion
Apparel Production
Outcomes: Students will be able to
demonstrate garment construction and production techniques
Career Pathways: Production Associate, Global Sourcing
Administrator, Product Development Coordinator, Associate Sourcing Specialist,
Sourcing Team Leader, Merchandising Team Leader, Business Analyst-Strategic
Sourcing, Sourcing Agent, Sourcing Director
Courses:
Prototyping
Production
Apparel Fabric Performance
Fashion Entrepreneurship
Outcomes: Students will be able to develop a business plan for a
sustainable fashion-related entrepreneurial venture.
Career Pathways: Business Owner, Fashion Consultant, Retail
Store Manager, Human Resource Manager, Retail Buyer, Visual Specialist, Event
Planner
Courses:
Communications,
Negotiations, and the Creative Economy
Entrepreneurship
1 Designated Elective:
Human Resources Practice and Tools
Visual Merchandising
Merchandise Buying/Operations
Fashion Material Insight and Innovation
Outcomes: Students will be able to assess the appropriate use of
materials in a variety of fashion applications
Career Pathways: Material Buyer, Textile Engineer
Technologist, Materials Manager, Fabric Specialist, Material Innovation
Manager, Product Development Specialist, Stylist, Fabric Sales Specialist,
Technical Designer, Fabric Purchasing Specialist
Courses:
Knit Technology 1
Weave Technology 1
1 Designated Elective:
Coloring & Finishing
Textile Printing Technology
Fashion Product Management
Outcomes: Students will be able to manage the product development process through material and product selection
Career Pathways: Product Development Manager,
Materials Manager, Sourcing Manager, Quality Assurance Manager, Logistics and
Operations Manager, Project Manager
Courses:
Apparel/Textile Sourcing
Apparel Merchandising Management
1 Designated Elective:
Global Product Management
Product Development and innovation
Fashion
Retail Experience
Outcomes: Students
will be able to apply management skills needed in a retail environment as
demonstrated through case studies and role-playing
Career Pathways: Store
manager, Human Resource Manager, Logistics Specialist, Visual Specialist, Event
Planner
Courses:
Human Resource Practice
and Tools
Survey of E-Commerce
1 Designated Elective:
Consumer in the Market Place
Integrated Marketing Communication
Visual Merchandising
Fashion Technology
Outcomes: Students will assess the use and implementation of technology
throughout the fashion value chain
Career Pathways: Interactive Fashion Manager,
Fashion Technology Manager, E-Commerce Merchandiser, Social Media Manager,
Product Data Manager
Courses:
Introduction to Digital Imaging
Integrated Technology
1 Designated Elective:
Survey of E-Commerce
Technologies of Communication
Global
Brand Marketing
Outcomes: Students
will be able to plan a global brand strategy
Career Pathways: Brand Manager, Product
Development Manager, Merchandising Manager, Marketing Manager, Sourcing
Manager, Marketing Communications Manager
Courses:
Fashion Brand Management
Marketing in the Digital Environment
International Marketing
Integrated
Fashion Communication
Outcomes: Students will be able to present
their ideas (writing, visual, virtual) in a comprehensive way that will
motivate their audience to action
Career Pathways: Social Media Manager, Public
Relations Director, Special Events Planner, Fashion Editor/Writer, Magazine
Illustrator, Consumer Engagement Manager
Courses:
Technologies of
Communication
Fashion Journalism
1 Designated Elective:
Introduction
to Digital Imaging
Visual Merchandising
Integrated Marketing Communications
For more info or to schedule a visit, call 215-951-2700 or email admissions@philau.edu


