MODULES

Global Management

Global Management provides an overview of essential skills for the practice of management in an international business context. It covers practical applications of management including: setting a mission and vision for the global business enterprise; developing a global business plan; conducting research in an international environment; understanding the nuances of cultural, legal, political and regulatory differences; and using technology to support global trade. Material is presented in the form of readings, e-lectures, practical applications, and self assessments. To register for Global Management, click here >>

Global Marketing

Global Marketing provides an overview of essential skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses- opportunities-threats (SWOT) analysis; conducting international market research; developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis. Material is presented in the form of readings, e-lectures, practical applications, and self-assessments. To register for Global Marketing, click here >>

Supply Chain Management

Supply Chain Management provides an overview of essential skills for managing supply chain logistics in an international business context. It covers practical applications of supply chain management including: transportation modes; taxes, duties and quotas; trade agreements; packaging requirements; use of intermediaries; documentation requirements; legal and regulatory requirements; insurance; trade conventions; and the offshore procurement process. Material is presented in the form of readings, e-lectures, practical applications, and self-assessments. To register for Supply Chain Management, click here >>

Trade Finance

Trade Finance provides an overview of essential skills for managing financial transactions in international trade. It covers practical applications of trade finance including: political and economic risks; foreign exchange tactics and risks; credit and payment risks; optimal terms of payment; arranging financing; and setting the business’ overall financial plan. Material is presented in the form of readings, e-lectures, practical applications, and self-assessments. To register for Trade Finance, click here >>

Contact Information:

Office of Continuing and Professional Studies
215.951.2900
Email: evening@PhilaU.edu