Innovative Nexus Design Sprint Kicks off with Sponsor Newell Rubbermaid What happens when you give 150 industrial design students a challenge to, say, design a better pen? That’s what Newell Rubbermaid officials found out through the 11th annual Philadelphia University industrial design sprint challenge. Newell Rubbermaid, a global marketer of consumer and commercial products— including Paper Mate pens, Rubbermaid storage and organization products and Calphalon cookware—chose PhilaU to work with the newest generation of innovators to create market-ready concepts and provide applicable solutions for their brands. Over the course of one week, students designed products ranged from inkless writing implements to modular storage units for home entryways. Each project was pitched to senior executives at Newell Rubbermaid, who judged the Challenge and mentored the student teams. Highlights 2012-2013 • 67
Philadelphia University Highlights 2012-2013
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