Students Design New Lines for QVC

 Product Innovation and Supply Chain Management Project

qvcNearly 100 students from five academic programs — fashion design, fashion merchandising, fashion industry management, graphic design communication and marketing — researched, developed, designed, branded and packaged a new line of coordinated mother-and-child apparel as part of a semester-long project sponsored by QVC, Inc.

Everything from design and sourcing to branding and marketing were included in the project, named “MomMe.” The project was designed to meet an untapped market for QVC and challenged students to develop products at the right price point that the company could potentially manufacture and sell on-air to its customer base.

Twelve pieces were produced as prototypes by one of QVC’s manufacturers in Shanghai, China for the final presentations to the company representatives.

“This QVC DEC project was the most realistic and hands-on of my college career,” said Danielle Parisi, a junior marketing major. “I look forward to applying this knowledge in future jobs.”

 

Interested in learning more? Contact  D.R. Widder, Executive Director of Innovation.