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Screenshots of Databases Used For Company and Industry Research

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Getting SIC/NAICS Codes

1. Hoover's Example

After you do your initial company name search on Sears and retrieve the basic profile, click on INDUSTRY in the blue menu area (see black arrow), scroll down the screen and you will find a list of both SIC and NAICS codes for your company. Note - this screenshot only shows the proper page - it is not long enough to show where the codes are on the page - but scroll down to find them.

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2. Business & Company Resource Center Example

This database is perhaps even easier for finding the codes. Just do a basic company name search on the home page of B&CR, and then click on the result list to go to the profile page for your company. Then just scroll down that page to find both the SIC and NAICS codes for your company.

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Hoover's Online

1. Identifying a public company. Look for the stock exchange and ticker symbol.

2. Competitive Landscape Report. To access the report, click on "competitors" from the blue menu on the left side of the screen.

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ValueLine Research Center

1. Go to "look up company" or "look up industry" to begin.

2. Take note that there are PDF and HTML versions of the report (look at both).

 

3. Examine the Commentary sections of the VRC report. (Note - only a small portion of the commentary is shown here)

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Business & Company Resource Center

1. Choose information by clicking on the tabs at the top of the page.

 

ABI/Inform - Use the Advanced Search To Limit To A Specific Publication

The screenshot below shows an example of using the advanced search to find articles about planning or strategy (note the use of the * to truncate these terms to pick up multiple variations, such as plan, planning, planned) from the Wall Street Journal. The arrow indicates where you change the search index to publication title in the dropbox.

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Lexis/Nexis Academic Universe

1. Business News

In step two, drop the box and select your news source; "business & finance" and "industry" are the two main choices. This will find articles from mostly business publications.

 

2. Transcripts from News Programs

This is still from the "business" area of AU. All we've done is change the category to News Transcripts and then selected "all transcripts" as the source. Also notice that we changed the search index for Sears to "headline". Without this change, the search retrieved more than 1,000 - which doesn't work in AU.

 

3. Disclosure Report

When you click on "company financial" in the "search forms" menu (on the left) you will get the template for Company Financial Reports. The Disclosure Report is the default source. One note of caution is to change the search time period from 6 months to 1 year. There is only one report for each public company - there are no historical reports - but each report does contain historic data.

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Hoover's Industry Overview

The industry overview report can be a good starting point for obtaining information on the current state of the industry and some of the key players within it.

Step One: Search by "industry keyword" on your industry name.

Step Two: Click on the name of the industry on the search results screen

Step Three: Click on "overview

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ValueLine Research Center's Industry Report

Step One: From the home page of ValueLine, click on "Look Up Industry"

Step Two: From the result screen find your industry, then click on the PDF icon to get the report

Step Three: Here is a sample paragraph from the report

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Business & Company Resource Center

Step one: Enter an SIC or NAICS into the search box (you can look them up here as well)

Step two: When the SIC number 2834 was entered into the search box above, it returned the link to the article on this industry in the Encyclopedia of American Industries.

In addition to these reports, BC&RC also provides access to Market Research reports. These reports, which provide detailed information on the markets of products, are found most frequently for consumer products. To see what is available for your industry click on the green tab for "Market Research" (you'll see this only when you search by industry). Because the reports are costly, libraries only get access to old ones - sorry.

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ABI/Inform - Finding Articles About Industries

Tip One - To search for articles about specific topics as they relate to an industry use the Advanced Search, and use search terms similar to way shown below. Note the use of the truncation symbol (*).

Tip Two - When you are on the advanced search screen, click on the "More Search Options" tab (below the search box) and you will see the options shown below. If you already know the NAICS code for your industry, ABI allows you to use it as a search term in the specified search box. Also shown below is combining the code with a subject (compet* is truncated to find competition, competes, competitor, etc.)

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Lexis/Nexis Academic Universe - Industry & Market Search

Step One: To access the I&M search - go to the Business segment of AU, then click on the link to I&M.

Step Two: Complete the template by using your industry as the keyword and then add additional terms (or otherwise the search will be too broad). Then - and here is the critical part - use the "industry" source list to choose the correct industry. There are about 30 choices. This limits what is being searched to just sources about your industry or articles from other sources that are specific to the industry, so it's much more specific than a similar search in "general news".

Step Three: The screen shot below shows a selection of the articles retrieved - which are specific to the airline industry.

 

Last Updated 2/11

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