UNDER CONSTRUCTION

Tradecards of Philadelphia Textile Related Companies.

Trade or advertising cards were the primary American marketing tool in the later part of the 19th century. Before widespread advertising in magazines was accepted,  tradecards were actively distributed to a wide range of consumers. Due to the high quality of design work and abundant use of color, many individuals actively collected these marketing giveaways. Beside being eye catching, in many instances valuable information regarding products and production techniques were included on these cards.

The Special Collections Department has initiated a specific quest to obtain tradecards dealing with the textile products that were produced in the Philadelphia area. This limitation also includes retailers that were located in the Delaware Valley.  Of course, unique or specialized cards from other parts of country may also be acquired for the collection depending on circumstances.  

Apparel Retailers