Target Business Plan Competition
With a slumping economy changing shopping habits, Target Corporation turned to Philadelphia University business students to help design a business plan to reinvigorate the Target grocery shopping experience.
THE 48-HOUR CASE: In the second annual 48-hour case competition, senior business students had one weekend to create and pitch a business plan to a panel of Target executives. Working in small teams, students were asked to think of creative uses of technology that could improve the grocery shopping experience for Target customers.
THE WINNING IDEA: The winning team – comprised of C.J. Fazio '12, Melanie Robins '12, Angela Sereico '12 and Rachel Weisse '12 – impressed the Target executives to claim the $2,000 first-place prize. The team proposed that Target develop a grocery app for mobile devices to engage shoppers both at home and in the store. With the app, shoppers could create shopping lists from home, find coupons based on their purchasing interests and receive a digital map of their items in the store, helping them navigate the grocery aisles quickly and efficiently.
"From home they could develop shopping lists and find access to coupons, which were geared to their shopping habits," said Weisse about their concept. "In the store, the application had a guide to allow them to navigate the grocery aisles as efficiently as possible by locating where there items were in the order in which they would find them."
Click here to learn more about the project.