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Fashion merchandising is part of the dynamic and exciting fashion industry and plays a central role in retailing. The merchandiser is responsible for understanding the needs and demands of the consumer. Consumers' needs are influenced by lifestyle and changes in the environment. The merchandiser is responsible for selecting and procuring merchandise from all over the world, ensuring that the store has a proper assortment of goods. Technology plays an important role by enabling merchandisers to predict needs, provide the merchandise in a timely manner, and insure an inventory that is well-balanced.
Fashion merchandising majors study retailing, merchandising, marketing, and management. They learn about fashion trends and design, fabrics and their use, and garment construction.
Positions in merchandising include buyers, department managers, merchandising managers, fashion coordinators, product developers, and merchandise planners.
Read STYLEline - for our Fashion Merchandising News
This program is available in the day only. Check sheets are used to summarize progress in the program.
Why Study Fashion Merchandising?