Marketing is the cornerstone of all successful organizations. Businesses and non-profit organizations alike must identify the domestic and international demand for goods and services, and then tailor the good or service to meet the demands of consumers. A successful marketing executive meets this challenge by drawing on a broad knowledge of economics, finance, management, social sciences, computer skills, and other disciplines that provide an understanding of consumer behavior.

In the marketing major, students develop skills to analyze demand and market segments, design marketing and advertising budgets and campaigns, and formulate a comprehensive marketing plan. Students will develop a conceptual understanding of the complex and changing environmental factors that affect the marketing decision-making process. At Philadelphia University students can take a general approach to marketing, or specialize in such areas as retailing, fashion merchandising, textile marketing, or international business.

Graduates of the marketing program are employed in sales, new product development, market research, advertising, public relations, and sales management.

This program is available in the day and in the evening. Check sheets are used to summarize progress in the program.

 

Why Study Marketing?

1. Every firm, organization, group and governmental unit uses marketing to accomplish its goals.
2. Marketing knowledge and skills are always in demand.
3. Marketing is central to the success of all firms.
4. Marketing offers a wide variety of careers that can be creative, challenging and rewarding.
5. Understanding marketing makes a person a smarter consumer and better citizen.
6. The focus of marketing study it to understand how people think, feel and behave when making their choices.
7. An understanding of marketing allows an individual to put into proper perspective the myriad of marketing phenomena that surround us in our daily lives.
8. Marketing teaches us how to “sell ourselves”.
9. Marketing includes all the activities involved in the conceptualizing, pricing, promoting and distributing goods, services and ideas.
10. Without good marketing professional sports teams, orchestras, opera companies, theaters, entertainers, libraries, zoos and even charities could not survive.