|
|
|
 |
BUSINESS
ADMINISTRATION
|
|
Why Study Marketing?
-
Every firm, organization, group and governmental unit
uses marketing to accomplish its goals.
-
Marketing knowledge and skills are always in demand.
-
Marketing is central to the success of all firms.
-
Marketing offers a wide variety of careers that can be
creative, challenging and rewarding.
-
Understanding marketing makes a person a smarter
consumer and better citizen.
-
The focus of marketing study it to understand how people
think, feel and behave when making their choices.
-
An understanding of marketing allows an individual to
put into proper perspective the myriad of marketing
phenomena that surround us in our daily lives.
-
Marketing teaches us how to “sell ourselves”.
-
Marketing includes all the activities involved in the
conceptualizing, pricing, promoting and distributing
goods, services and ideas.
-
Without good marketing professional sports teams,
orchestras, opera companies, theaters, entertainers,
libraries, zoos and even charities could not survive.
|
|
|
|
|
|
 |
QUICK
LINKS:
|
|
|
