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Fashion merchandising is part of the dynamic and exciting
fashion industry and plays a central role in retailing. The
merchandiser is responsible for understanding the needs and
demands of the consumer. Consumers' needs are influenced by
lifestyle and changes in the environment. The merchandiser is
responsible for selecting and procuring merchandise from all
over the world, ensuring that the store has a proper assortment
of goods. Technology plays an important role by enabling
merchandisers to predict needs, provide the merchandise in a
timely manner, and insure an inventory that is well-balanced.
Fashion merchandising majors study retailing, merchandising,
marketing, and management. They learn about fashion trends and
design, fabrics and their use, and garment construction.
Positions in merchandising include buyers, department managers,
merchandising managers, fashion coordinators, product
developers, and merchandise planners.
Read
STYLEline - for our Fashion Merchandising News
This program is available in the day only. Check sheets are used
to summarize progress in the program. |