Design Entrepreneurship: Money and Mojo Matter

ASIDPA East in collaboration with Philadelphia University's School of Continuing and Professional Studies and the College of Architecture and the Built Environment present a series of five CEU courses that focus on critical subjects that enable interior designers to build successful businesses on Wednesday, May 28, 2014 at Philadelphia University. 

The courses are presented by Steve Nobel, a distinguished business consultant and frequent lecturer at Marketplace Design Center and design centers throughout North America. He sets forth principles and practices that enable designers to do just as well in the business of their chosen profession as they do in the creative aspects of it. The courses give designers at all levels of their careers the tools to lead the business through ups and downs, realize its fullest potential and even take it to the next level of professionalism and profitability.

Morning Session: Leadership, Marketing and Finance

The session begins with an introduction to the spending motives of the affluent, and shows ways to attract these highly desirable clients. It includes practical ways of marketing the value of interior design that truly represents the future of the profession. Drawing on CEU courses on Leadership, Marketing and Finance, we review what every design business entrepreneur should know and be able to do with their mojo and their money. (0.3 CEU)

Afternoon Session:  Contracts and Fees

With a firmer grasp of the marketing and financial imperatives presented in the morning, the afternoon session focusses squarely on contracts and fees, specifically on how leading designers earn what they deserve. Various models including fixed fees, charges for time and materials, markup on merchandise among others have prompted forward-thinking designers to take a hard look at their pricing schemes and search for ways to make more money while retaining the integrity of their business. Steve is joined by Alan Siegel (a leading attorney in the design business) to present the merits of fee-based compensation, how fee-based compensation works, how to calculate fees and even how to pitch a project compensated by fees. (0.2 CEU)

Ancillary Material

An accompanying workbook will be provided to each designer that attends the course, even though the course itself includes exercises, examples of worksheets, appendices and other tools.

Through the course’s lecture format, large visual presentation, class discussion, and take-home exercises, designers will learn to use tools and techniques for their own business immediately.  The integrated format presents a systematic approach to building, improving, and even excelling in the basics of any design business, especially for gutsy ‘design entrepreneurs.’


Steve Nobel is the author of “The Touch Points of Interior Design” a three –part series of iBooks on Attracting Clients, Managing Projects and Sustaining a Practice.  He speaks frequently in design centers throughout the country and is also adjunct faculty at New Your School of Interior Design and a Fellow in the College of Architecture and the Built Environment at Philadelphia University. 

Alan M. Siegel is a partner in the law firm of Levy Sonet & Siegel, LLP, New York.  He serves as national legal counsel to the American Society of Interior Designer, INc.  He is general counsel for the Decorative Furnishings Association.  He is the co-author of A Guide to Business Principles and Practices for Interior Designers.  He represents the legal and business interests of interior designers, architects, and design trade sources.

DATE:  Wednesday, May 28, 2014


9:00-9:30 - Registration

9:30-12:30 - Session 1 - Leadership, Marketing and Finance

12:30-1:30 -  Networking Lunch

1:30-4:30 - Session 2 - Contracts and Fees


$195.00 - All day seminar

$100.00 - Morning Session only

$125.00 - Afternoon Session only




Philadelphia University
DEC Center
4201 Henry Avenue
Philadelphia, PA 19144


Parking for the event is free. See campus map at  
Follow signs to event parking (by #5 on map)
Seminar will be held in the DEC Center (#9 on map)

If you have any questions, please contact:
Philadelphia University at 215.951-2900 or




For more info or to schedule a visit, call 215-951-2700 or email


To register for this course, please
contact: The Office of Continuing &
Professional Studies. Registration can
be taken via phone at 215.951.2900
or fax at 215.951.5300. Payment in
full with a credit card is due at time of
registration. Once registered, students
will receive a receipt of payment
and additional course materials
approximately two weeks prior to the
start date. Refunds will not be granted
unless requested at least five business
days prior to the course start date.