The Strategic Design MBA is for high-potential professionals who want to be well-positioned for big opportunity — whether in a major corporation, nonprofit or entrepreneurial venture. This program combines the best of business school with the best of design thinking.
Design thinking is a way of approaching innovation and problem-solving borrowed from engineers and designers. It is used by companies like Nike, Starbucks and Google to introduce new products and services and by city governments to address social issues like illiteracy. Design thinking is the skill these same companies look for when they recruit individuals with both a creative and business mindset.
Combining design thinking with the analytical intelligence of business prepares graduates to solve problems better in today’s volatile, uncertain, complex and ambiguous business world.
This MBA is a low-residency program with intensive industry application. It features a cohort of seasoned professionals from diverse industries and faculty who blend state-of-the art practitioner experience with excellence in the classroom. Graduates exit the program with a network in place that is capable of bringing long-term value to themselves and their organizations that extends well beyond the formal material covered.
According to The Wall Street Journal, companies like Google and JetBlue that are on the hunt for smart, creative types are posting jobs seeking candidates with “design thinking” backgrounds.