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Breanna Wagner: Intern for Nike

This summer, Nike provided me with an experience unlike any other. I was surrounded my some of the most talented designers I have ever met. But, it was a laid back atmosphere, where modesty was the only way to go. If you were any other way, you realized very quickly that is just not the way it works. It was a refreshing way of life, filled with jeans and sneakers.

Going into this experience, I had no idea about the love people have for Nike. They aren't kidding when they say it is a way of life. Most people working there have an undying passion for the brand and the work they are creating and doing.  It is such an exciting environment
to be working in. I was fueled by the boundless energy all summer.

My projects were based out of the Material Library that they have created for the footwear department. It was an awesome place filled with the world's coolest materials. For my first project, I created a "core palette" of materials for the Women's Fitness team. I researched and discovered the most used materials from each season and presented them in a notebook to be used as a tool for new designers and also developers. I also compiled an inspirational material palette for their team as well. Through research, I defined the consumer and then found imagery that displayed the energy and spirit of a women athlete. This project was also presented in book format for the team to pull inspiration from. For my final project I created a blog displaying graphics that I created inspired by the movement of a woman in sport.

http://womensfitnessgraphic.blogspot.com/

All of my projects were new to the design process. The material design team is also new to Nike, so it was great to be a part of something so new and exciting.

It was an awesome summer.

 
 
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